Verizon wanted to announce that FiOS was coming to Boston and they wanted to make a big splash. Water projection seemed the obvious choice for this experience. Verizon had also just rebranded and wanted to show off their new branding in the show as well.
So we created a water projection experience that utilized the art work from the new branding, integrating it into the storytelling. We created a series of simple narratives with nods to Paul Revere and Boston’s history, all told with simple iconography in the pallet of Verizon’s new brand style.