LAIR designed and directed a fully immersive campaign to emulate the experience of driving the new Ferrari Portofino. The campaign included exclusive events held across five cities, during which original driving content was projected onto numerous 60 ft screens. Each screen loosely represented the 4 windows of the vehicle (front, back, passenger sides). By combining this original content with the installations unique to each city, the audience was fully immersed in a one of a kind 4D VR experience.

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